Your Foolproof Guide To Building Backlinks To Your Website

Today we are talking about building backlinks.

Specifically, strategies you should avoid (and things you should avoid) when building backlinks to your website. And of course…why you should care in the first place.

Let’s get started!

Why Should I Care About Building Backlinks?

Great question. To understand the answer, it’s important to understand how “domain authority” works.

Domain authority is essentially how authoritative search engines (mostly Google) view your website.  The higher it is, the easier it is to rank highly for different search phrases. This means more people find you, land on your website, and give you a better chance at selling your products and services. 

As for why building backlinks is so important to raising your domain authority? According to Google, the number (and quality) of links to your website is a great indication of the quality of your website. 

This means that a high number of backlinks to your website is good for business. And in the digital age, not only good…but essential.

Building Backlinks: What You Should Do

While there are a number of tactics to implement while building backlinks, here are the most important three. Focus on these and you will be moving in the right direction.

Create great content.

Great content marketing is the most fundamental step to building links to your website. That’s because the more great content you create that is helpful, the more people will gravitate to your website. 

After all, who doesn’t want to link back to a wonderful resource? Make that resource and you will earn your links.

Promote that content.

Of course, just creating content for the sake of it isn’t enough. People have to know it exists, as well.

That’s why content promotion is so vital to building backlinks. If you create something good and put it in front of people, they are more likely to share it with people that could benefit from it.

Conversely, create something awesome that nobody sees? While it’s better than nothing, it’s not going to score you a bunch of backlinks any time soon.

Check out this guide for some of the best content promotion strategies.

Do outreach.

Have you mentioned other websites in your content or web pages? Let them know – they might be willing to return the favor with a link back to your own website.

And honestly, working with other websites is one of the quickest ways for you to build high quality backlinks. That’s because other businesses often benefit from helping you build your own link profile. So reach out and see if you can work together!

Building Backlinks: What You Shouldn’t Do

Just as there are tactics that will lead to backlink building success, there are also some things you should avoid. Here are two of them.

Buy links.

Search engines over the years have gotten increasingly sophisticated. They know when links are genuine (and therefore an indication of helpfulness and authority) and when they are simply purchased.

Purchased links are bound to do more harm than good., and can even get your website shut down. Avoid them at all costs.

Don’t believe me? This post might convince you!

Engage in “black hat” SEO.

This basically entails anything that Google and other search engines frown upon. While “buying links” is technically part of black hat SEO, it goes much deeper than you might think.

Essentially, if you feel like something is potentially immoral or doesn’t have your user experience as the top priority, don’t do it. Simple as that.

For a complete list  check out this article.

Resources For Building Backlinks

If you are looking to take your backlink building skills to the next level, check out this article. In it you will find a lot of great tools and resources to get you started.

And now…go build some backlinks!

Are you looking for help growing your online business or nonprofit? Give us a shout! We provide a free consultation. Email us at info@lughstudio.com!

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