Why SEO Still Matters in 2021



In this video you’ll understand why SEO still matters in 2021.
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Link to our amazing Twitter conversation on the topic ► https://twitter.com/semrush/status/1403377745724428290

Is SEO dead? Should you focus your digital marketing efforts elsewhere? Maybe paid search or display ads? Perhaps you think it’s too late to rank for important keywords, or even impossible.

Well, here are a few stats that might open your eyes to the infinite power of SEO:
– 49% of marketers report that organic search has the best ROI of any marketing channel (Search Engine Journal)
– 53% of US consumers say that they research products using a search engine before deciding whether or not to buy (Google)
– The first 5 organic results in the SERPs account for 67.6% of all clicks (Zero Limit Web)

This proves the importance of organic search traffic and SEO techniques are the way to capture this traffic.

So, why are people saying SEO is dead? Over time, elements of SEO have ceased delivering results, died off due to technology changes, or evolved into something different. This doesn’t mean SEO is done for, or no longer valuable. It just means that you have to stay diligent about optimizing your SEO efforts, keep up-to-date on technology changes, and constantly evaluate your strategy.
Other digital marketing channels can deliver virtually instant results, like paid search for example, or may seem flashy and fun like display advertising, but they only make up a portion of a complete online marketing strategy.

SEO is a long game, and as half of marketers say, a very rewarding one.
So, what are the reasons SEO is still such an important component of online marketing? Why do agencies still resort to it as a primary option? We asked our Twitter audience and got a lot of responses. And more importantly, why should YOU start taking SEO seriously for your business.
No, don’t worry, I’m not gonna make you read screenshots all day.

We summed it up in this list:
– It’s (generally) cheap
– It brings your targeted traffic (hence more sales and ROI)
– Forces you to keep the eye on the ball (with the latest Google algorithms and technical mistakes)
– Gets you long-term results

Ok, this is a big topic and we want to hear from you, our audience. Is SEO dead? How have you seen it change? Where is it going? Let’s get a discussion going in the comments. And of course, make sure to like and subscribe.

🧰 USEFUL RESOURCES
Most common SEO mistakes to avoid ► https://youtu.be/-VkLsveXI2Q
A guide to SEO audit ► https://youtu.be/mYDdUPhBqa4
How to Add Your Business to Google and Google Maps ► https://www.semrush.com/blog/add-business-to-google/
Listing Management by Semrush ► https://www.semrush.com/kb/847-listing-management

SEMrush provides huge amounts of incredible free resources and education for
digital marketers. Check them out!
SEMrush Blog ► https://www.semrush.com/blog/
Take a free 7 days trial! ► https://bit.ly/2WbDlnL

KEEP IN TOUCH!
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Twitter: https://twitter.com/semrush
LinkedIn: https://www.linkedin.com/company/semrush/
#seo #seo2021 #searchengineoptimization #semrush

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