What is SEO and how it works? Search Engine Optimization



What Is SEO (Search Engine Optimization) and How Does It Work?

SEO stands for “search engine optimization.” In layman’s terms, it’s the process of enhancing your website’s visibility for relevant searches. The higher your pages’ exposure in search results, the more likely you are to gain attention and attract new and existing customers to your business.

How it works?
Bots are used by search engines like Google and Bing to crawl the web, moving from site to site, gathering information about certain sites, and indexing them. Then, using hundreds of ranking factors or signals, algorithms evaluate pages in the index to decide the order in which they should appear in search results for a given query.

Types of SEO?

On-page SEO
In terms of on-page SEO, there are MANY major categories to consider.

1. The quality of the content
2. Searching for keywords
3. Freshness of the content
4. In the URLs, there are keywords.
5. Mobile friendliness and loading pace

Off-page SEO
Now it’s time to get out of the house and take a look at the front yard
1. Trust
2. Authority
3. Bounce rate
4. Age of the domain
5. Identity
6. Quality of the backlinks
7. Bookmarking

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