What is Backlinking & How Does It Work?



SEO Specialist Kym Wallis unpacks everything you need to know about backlinks.

In this video you’ll learn:
– What backlinks are and how they can give your business ‘online authority’
– What Local Citations are
– The four main Data Aggregators – Infogroup, Acxiom, Localeze, and Factual
– The importance of having consistency around your business name, address, and phone number.
– The origins and meaning behind Domain Rating (DR), Domain Authority (DR), Referring Domains
– How to start a backlinking profile – using Free Directories & backlinks from others in your community

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About Higher Ranking

Founded by digital marketing specialist Kym Wallis, Higher Ranking is a local digital marketing agency based in Melbourne. Services offered include SEO, PPC (Pay Per Click), Display Advertising, Mobile Advertising, Website Design, Conversion Rate Optimisation, Automated Marketing and Social Media.

Kym Wallis has had experience working with some of the world’s largest B2B and B2C brands. He has consulted with more than 3,000 clients and built outstanding relationships in over 75 business verticals.

Website: https://www.higherranking.com.au/

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