Yoast SEO, best known as just Yoast, is a WordPress plugin designed to make onsite SEO simple for WordPress users. One of my favorite things about Yoast is it makes SEO simple and doesn’t require you to know how to code. If you have Yoast SEO Premium, you’ll unlock the possibility to add these related keyphrases immediately, so that you can optimize for those as well. If you go back to your WordPress dashboard, you’ll see Yoast SEO in your left side bar under “SEO.
Yoast SEO is most famous for its green, orange, and red bullets, giving you feedback on the SEO friendliness of your content. And to address that, Yoast SEO has built in plenty of complex features to give you pinpoint control over your site’s SEO. On the main page of the dashboard (Under General), Yoast SEO will alert you to any potential SEO issues on your site. Now that you understand what WordPress is and how plugins can help you get the most out of the platform, let’s talk about Yoast SEO.
Now that you’ve installed Yoast, you can start using it to leverage SEO to build traffic to your content. And for good reason, because Yoast helps with on-page SEO quite a bit, including helping you optimize titles, metas, and key terms. The Yoast SEO Premium analysis makes it easier to optimize your post thanks to word forms, synonyms, and related keyphrases. Even though WordPress will sometimes redirect users to the new location (the redirect manager in Yoast SEO Premium handles this automatically, and more reliably), changing URLs can impact performance.
The internal linking tool in Yoast SEO Premium helps you connect your content by suggesting relevant links. I am personally in the process of configuring the Yoast SEO plugin and hope to see better results with time. If you have Yoast SEO Premium, the plugin will recognize word forms, and allows you to optimize for related keywords and keyword synonyms as well.
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