Your page has to provide value to searchers and be better than any other page Google has for it. In fact, our SEO experts believe that an ideal keyword density is around 1-2%. This means the target keyword appears about one to two times per 100 words. Publishing something that’s unique and valuable is a good starting point to get you to the first page of Google. But you want to stay there, your page has to satisfy Search Intent.
Title Tags & Meta
Your title tag has more potential than you might realize. It’s what people see if you were to pop up on Google. Title tags and meta descriptions are part of a wider set of meta tags in the HTML code that indicates the metadata of your page. This information is not displayed on the page itself but is processed by web browsers and search engines to figure out how to display information in search results pages (SERPs). Add keywords, keep them under 60 characters, and make sure your title tags are compelling. Well-written title tags and meta descriptions are informative for the user and can have a positive impact on the page’s click-through rate (CTR).
Your header tags provide structure and context for your pages. Make sure the information in your pages is well structured, and be sure to use the appropriate headers tags to display a consistent information hierarchy – H1, H2, H3, H4, etc. Your title should always be your H1, the main descriptive title of the page with primary keyword or phrase, followed by H2 with keyword variations. . Quality backlinks carry enormous weight and help bring your website to the top of a competitive SERP.
Shorter URLs are more readable, user-friendly, and easier to share. The proper use of URLs can also help improve click-through rates when links are shared. Don’t neglect the URL structure of your website! You only have to set it up right once. Once you structure things properly, just follow the best practices. Add your target keywords, think about URL length, avoid keyword stuffing, underscores, and special characters, limit irrelevant URL parameters and you’re good to go.
You should always pay attention to image optimization. This includes image optimizing the size and quality, but also properly naming images with a descriptive file naming convention. Alt attribute helps screen-reading tools describe images to visually impaired readers and allows search engine bots to better crawl and rank your website. local SEO that has the potential to drive more targeted customers to your business.With our local SEO knowledge and action plans, you will get a complete audit of your online performance. SEOmoft helps your company to rank in Google SERP.
Internal Linking When you link to other pages on your website, you ensure that search engine crawlers can find all your website’s pages. This especially comes into play if you are focusing on a topic cluster strategy for your content. With the right internal links, you’ll guide your visitors and Google to your most important pages. Spending time improving your site’s internal linking strategy almost always drives noticeable gains quite quickly.
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