Redesigning Your Website Without Suffering From SEO Calamities

Redesigned websites all too frequently lead to an SEO disaster, such as loss of ranks, traffic, and sales. As you invest effort and money in launching, do so without missing the critical component: SEO. If you leave SEO out, typical website errors will reveal themselves.

That said, SEO should be part of the early layout of your website. Here’s what you need to know:

Overhaul or Tweak?

Before sinking into a comprehensive redesign of your website, ask yourself whether it is required. Sometimes, you revamp your brand and need a whole new design on your website; you outgrow your existing platform or integrate numerous websites.

The CMS solutions like WordPress enable you to make updates without redesigning the entire website. Here, you can make incremental improvements to the site faster to implement while still upholding quality, such as better performance, improved mobile usability, optimized pictures, and updated design components.

You don’t have to recreate the wheel simply because your website has become old. Make minor modifications and concentrate on enhancing the user experience. However, if a total revamp of your website is inevitable, start with a discussion on UX, content, and SEO.

A Successful Website Redesign Includes SEO

SEO is essential to a website redesign project’s success, not just for the classifications, but because SEO encourages you to look beyond your wishes and what your target audience wants. SEO elements should be integrated into your entire redesign plan for your website. Now let’s concentrate on the tasks to be included in your project redesign plan:

Even if you detest your present website, there is the knowledge that can enable you to develop a better and more effective website.

  • Baseline Performance Website

An audit should look at the following to provide a basis for:

  1. Bounce Rate

  2. Time on the spot

  3. Conversions 

  4. Unique visitors 

  5. Return visitors

  6. Pageviews

  7. Browser and platform

  8. Mobile versus desktop traffic 

  9. Location

All information is available in Google Analytics, provided that you have this setup and have collected data for a while. Collect and utilize data from last year as the baseline for your new website.

  1. Domain authority

  2. Backlink profile

  3. Website audit

These tools will, of course, offer you extra information, but what you want to find out is how it works and what it doesn’t.

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