Page Edits To Code and Site Structure For Search Recognition
In addition to creating killer content, there are a lot of other things you can do to a website itself to increase its ranking and create importance and value with a web page. On-Page SEO involves technical SEO methods to increase the relevance of a web site for particular keyword phrases. On-Page SEO, or search engine optimization that occurs on your page itself (as opposed to off-page SEO, which occurs on other websites), is critical to your success and includes several key factors to increase ranking.
Difference Between On-Page and Off-Page SEO
On-Page and Off-Page SEO are both important aspect of an internet marketing campaign where both play a factor in search engine ranking. On-Page has little significance if Off-Page is ignored and Off-Page has little to no value if On-Page SEO is not completed. Starting with On-Page to create a foundation for a web marketing campaign we begin with a site analysis or SEO audit. This research looks at keywords, relevance of content, site code, site structure, and a host of key attributes that relate to site quality and the ability to rank high on search engines.
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