What is the difference between a do-follow and no-follow link?
Do-follow links are designated as the ones that allow the search engines to follow the link and pass on the link equity credit to your website.Conversely, a no-follow link does not let the search engines account a linked website and pass on the credits to your website.
Why is link building important for search engine rankings?
According to Google, links are one of the top three factors that it takes into account for ranking a website in search results. The backlinks act as a vote that another website casts for you. Essentially, they play a key role in signifying that the content on your website is good and important.
What is the difference between your techniques and your competitor’s techniques?
Typically, an SEO company would tell its customers that they will build links for them. They ought to tell their clients how they will write blog posts for them and this would fetch them high authority links from other websites. The catch here is that other companies don’t usually publicize the content. On the other hand, we excel at outreaching manually to influential bloggers, webmasters, and journalists. We make sure that each of these links propel further link generation and thus help improve the search rankings for our client’s website.
How many links are required to be built for my website?
After conducting a thorough audit for your website, we provide you with a comprehensive estimate of the number of links that should be built for your website. Depending upon your monthly investment, this number may differ. At the same time, we believe that the quality of backlinks is more important than their quantity. You wouldn’t want us to build low-quality links for your website, which is what many other SEO companies may offer. We assure you that your investments will bring you the desired results.
Does Quantity matter more over Quality?
What you really must know is that quality is far more important than quantity when it comes to link building. A website with a high number of external links to low-quality websites ranks lower in search results as compared to the one that has fewer external links to high-quality websites. Google considers the link source to be far more important than the link itself. This helps ensure that Google’s system is not deceived easily.
What Is White-Hat Link Building?
Basically, white-hat link building is about building backlinks using legitimate methods which adhere to Google’s guidelines. Conversely, black-hat link building does not follow these guidelines and result in backlinks that are artificial. Everyone wants white-hat link building and many claim to offer them as well, but they are rarely found because they take a lot of hard work to earn.
What Is Manual Link Building?
As the name implies, manual link building is about the ones built by hand rather than via automated processes. Google considers automated link building as a “black hat” strategy. At the same time, manual link building too may use shady tactics, so there is no assurance that manual is automatically legitimate. The truth is that backlinks earned with good content are always the best.
What Is a Link Building Campaign?
Essentially, a link building campaign is an initiative to get other websites to link to a targeted website. This can help the target site to boost its rank in Google searches. While some link building tactics can help your site, the illegitimate and artificial techniques can get it a penalty in the long run.
Is Link Building Important for SEO?
If you want to get quick and sustainable results with SEO, getting other great websites to link to you is extremely important. But it is all about earning them by having good content rather than adopting artificial link building tactics. While the former will have people naturally wanting to link with your site, artificial tactics can fetch you a Google penalty.
How Does Link Building Benefit A Business?
Links are considered amongst the top three parameters that Google incorporates in its algorithm for ranking search results. Apart from the improvement in rankings, backlinks also drive referral traffic and help with the branding of your website as well.
Is Link Building Dead?
Even though people think that link building is dead, it isn’t. It has just changed. Many SEOs have realigned their link building initiatives toward creating amazing content and marketing it for earning high-quality links. Conversely, the link building techniques used in the past are no longer relevant, rather it has evolved into an approach that focuses on marketing quality content in the present.
Link Building Using Expired Domains
Buying an expired domain with backlinks pointing to it and using these links to your advantage is a shortcut that may not be a great idea for your link building initiative. Unless you have a website that you are willing to burn, you should avoid using expired domains for getting backlinks. Though you can easily find sites that offer it, they can be a risky proposition.
Link Building Using Social Media
When it comes to getting your pages ranked in Google, getting citations in social media is likely to have little impact. A majority of SEOs who leverage social media try to promote great content hoping that people will see it and write about it, so that their website is able to get earned backlinks.
Link Building Using Directory Submissions
Getting links from directory submission sites is not recommended because as many as 99% of these directories are spam sites. To make things worse, Google knows that. Unless you are absolutely sure about a directory being fully trustworthy, submitting your pages to such sites is not advisable.
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