Trust Flow (TF) and Citation Flow (CF) by Majestic
Trust Flow is a metric developed by Majestic to help predict the trustworthiness of a page based on the quality of its backlinks.
Citation Flow on the other hand, is largely calculated based on the overall volume of links.
Together, these metrics are used to help spot genuinely high-quality sites and weed out the spammy ones with questionable linking tactics.
According to Majestic, an ideal TF:CF ratio is 1:2. In other words, if a site has a TF of 20 and a CF of 75, you’ll want to steer clear of it!
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