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Backlinks

Each webpage that has a clickable link to your website is what you would refer to as a backlink. The quantity and quality of websites linking to your website is the primary metric used by search engines to rank your website.

Think of it as voting. Each webpage that links to your website is voting for your site. Websites like forbes.com, or government/education websites which have a high authority have a bigger vote. The text that is linked (also known as anchor text), and the topic of the webpage linking to your site are also considered for determining which keywords your website should show up for in search results.

This metric is so important in SEO that Majestic, Moz, SEM Rush, and Alexa all attempt to count or estimate how many backlinks a website has. When comparing the backlink counts from each of these sources you can normally take the largest number, our Maximum Backlink Count does this for you.

Domain Backlinks refers to the total amount of backlinks to an entire websites domain name.

Referring Domains refers to the total amount of domain names that contain a backlinks to the site.

To grow your backlinks quickly and easily you we recommend BrandPush which offers 200 high domain authority backlinks for under $1 per link, or find a backlinks gig on Fiverr

Trust Flow

Trust flow refers to the number of trustworthy quality backlinks your site has. It is a rating of the quality and relevance of backlinks to any given website, hence its “Trustworthiness”.

Building a good TrustFlow is usually harder than building a good citation flow, this is why most websites will have a citation flow that is higher than their trust flow.

TrustFlow is calculated by Majestic. It is a score on a scale between 1 and 100 where moving up the scale gets increasingly harder. Higher Trust Flow is better.

Citation Flow

Citation flow refers to the popularity of a website based purely on the quantity of backlinks without any consideration about the quality of the links.

Website that have a lot of backlinks tend to have a higher Citation Flow. However this does not mean that the website will rank high on search engines as the quality of these links could be bad.

CitationFlow is calculated by Majestic. It is a score on a scale between 1 and 100 where moving up the scale gets increasingly harder. Higher Citation Flow is usually better, however you should also consider the Trust Flow to ensure backlinks this score is measuring are relevant.

Page Authority

Page Authority is an estimation on how well a single webpage may rank on search engines. It is calculated using over 40 factors, one of the primary factors being backlinks to the webpage. A webpage with more backlinks is considered more Authoritive and therefore have a high Page Authority.

Page Authority is calculated by Moz. It is a score on a scale between 1 and 100 where moving up the scale gets increasingly harder. Higher Page Authority is better.

Domain Authority

Domain Authority is an estimation on how well an entire website/domain may rank on search engines. It is calculated using over 40 factors, one of the primary factors being backlinks to the website / domain. A website with more backlinks is considered more Authoritive and therefore have a high Domain Authority.

Domain Authority is calculated by Moz. It is a score on a scale between 1 and 100 where moving up the scale gets increasingly harder. Higher Domain Authority is better.

This is one of the most important website rankings. To improve your websites domain authority you need backlinks from other high domain authority websites. To get more high domain authority backinks we recommend using BrandPush

Moz Rank

Moz Rank is a simplified score out of 10 that estimates how popular a website is, and how high it may rank on search engines. The higher the rank, the higher it may show on Search Engine results.

This ranking is similar to Googles PageRank which is no longer accessible.

Moz Rank is calculated by Moz which is a leader in search engine ranking analysis.

SEM Rush Rank

SEM Rush Rank is an attempt at ranking every website starting from 1 based on the estimated amount of traffic that website is getting from organic search visitors. The lower the rank the more search traffic it should be receiving, and the higher it should be positioned on search engines.

SEM Rush Rank is calculated by SEM Rush which is a leader in search engine ranking analysis.

If you would like more metrics from SEM Rush they offer a free 7 day trial.

Search Engine Traffic

Search Engine Traffic is an estimation of the amount of organic visitors a website receives from search engines each month.

It is calculated by SEM Rush by multiplying the average click-through rate for the positions the domain has by how much monthly search volume each keyword has.

If you would like more metrics from SEM Rush they offer a free 7 day trial.

Alexa Rank

Alexa Rank is a global website ranking system based on website traffic from people using specific plugins, widgets, and services over the last 3 months. It ranks the entire internet with the most visited website in position 1.

It is important to note that each domain shares one rank with all of its subdomains, except for hosting websites such as blogspot and tumblr.

Alexa Rank is calculated by Alexa which is owned by Amazon and is a leader in search engine ranking analysis.

Alexa Country Rank

Alexa Country Rank is a national ranking system based on website traffic from people using specific plugins, widgets, and services over the last 3 months. The selected country is based on which country has visited the website the most. The most visited website from each country has a Alexa Country Rank of 1.

Alexa Country Rank is calculated by Alexa which is owned by Amazon and is a leader in search engine ranking analysis.

Keywords

Keywords are simply search phrases that people may type into a search engine.

SEM Rush counts the amount of times a website shows in the top 100 search results across their large database of keywords.

To get more keyword in the top 100 search results we recommend targeting low competition or longer keywords, a great free tool for this is Keyword Finder.

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