Census Counts: SEO 101



This module addresses the basics of search engine optimization (SEO) in order to ensure that your online content is actually viewed. We’ll review the factors search engines use to rank websites and how to implement an SEO strategy.

Topics include: What is SEO 1:07 | Elements of the Search Engine Results Page (SERP) 1:59 | How Search Engines Rank Content 3:17 | Building Your Strategy 7:05 | Checklist 8:43

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