For all the many fields of SEO that people have come up with over the years, there are only two major kinds of SEO: On-Page and Off-Page.
Off-Page SEO Strategies
What is Off-Page SEO?
As the phrase suggests, On-Page SEO (also known as on-site SEO) focuses on making sure that all elements (such as content and h2 tags) within a website are directed towards making it catchy to both users as well as search engines. I have written a detailed guideline on this post. On the other hand, Off-Page SEO (or off-site SEO) is all about making an impact on your search engine results pages (SERPs) rankings by applying measures outside of your own blog and expecting they would play as off-page SEO factors. While On-Page and Off-Page SEO are both fundamental, many would believe that the key to the success of your search engine optimization efforts would be the manner of Off-Page tasks that you do. Off-page SEO, as a matter of fact, revolves almost exclusively on building rich links to your site, and we all know that it’s these incoming links that help you get some real traffic that would get you to the top spots of search engines. As with on-page SEO, off-page SEO involves a lot of factors and understanding the essential ones will play a huge role in the success of your website.
Areas of Off-Page SEO:
Let’s review the main off-page SEO areas you need to take a look at
1. Number of inbound links
Search Engine giant Google prefers to count on the number of inbound links that a website has when establishing its authority. Inbound links stand as a fundamental criteria of domain authority.
Number of inbound links
The more links that link back to your pages, the better are your blog’s chances of getting noticed by Google and other search engines. Ultimately, gifting a healthy rank in SERP.
2. Quality of inbound links
A few rich quality inbound links are far more efficient than several weak inbound links. No matter which sites link back to your blog, the ones with higher authority will definitely levitate your authority manifold than that page which already has a feeble authority. A one-way link also has more weight than a reciprocal link. The factor of QUALITY over QUANTITY must be adopted. Also, there should be relevance to which sites one higher authority site is linking to. A link from a electronics site to a pet food site, for example, won’t have as much impact as a link from a fellow electronics services company.
3. Speed of building inbound links
Now that we already are well aware of both the quality as well as the quantity of inbound links one must have for their blog, time’s come we discuss the rate of building such links. A rapid and blazing fast rate of link building will raise suspicion about your blog to the search engines. Your one week old blog getting, say, 1,000 low-quality links in one day do appear strange, and that could lead to penalties on your site. I would recommend a steady approach in this regard. A steady process of building rich links to your blog for a period of three months will highly push your posts on top of search rankings.
You can get links by guest blogging.
4. Number of Social shares
In 2011, Matt Cutts, then-head of Google’s Webspam team, confirmed that Google uses social shares as ranking signals. Today, almost all websites have social media engagement. Social shares are also a clear indication of valuable content, or people wouldn’t share them at all in the first place. Search engines will consider this when determining which pages to put at the top of the SERPs. I recommend adding social share buttons on your posts. You can do that using any of these plugins if you’re on WordPress.
5. Local SEO
For businesses that have an actual brick-and-mortar store, local SEO is one off-page SEO factor on which they should put a lot of resources. After all, a distinguished section of Internet users look for local services and goods online. It’s also a fact that location directly influences most search results these days, regardless of whether the search was done on a desktop computer or a mobile device. By integrating local SEO with its marketing campaign, a business boosts its probability of being discovered by online users.
Citations are inbound links that come to you through Yelp, Angie’s List, CitySearch, and other online directories. If you want to boost your backlink profile and help make it easier for people to find you, then you would want to submit your site to as many high-quality directories as possible.
7. Anchor text
The typically blue text that appears and becomes clickable when you create a hyperlink is called an anchor text, and it is what search engines use to ascertain what kind of information can be found in the destination page. So if the anchor text says “how to start blogging,” Google and other search engines will assume that indeed, the page provides content that will help people in starting their blog. Naturally, that page stands a much better chance of ranking for that keyword and other LSI keywords.
8. Domain age
Domain age is one of the prime examples of what an off-page factor indeed implies. You have no grip over it. Consequently, a domain that’s been active for more than five years looks better in the eyes of Google, and that is a factor that can help you rank better. So if you can help it, never let your domain go in exchange for a new one if your site is already of a certain age. But if you need to rebrand, use a 301 redirect from the old domain to your newer one. Here’s what Neil Patel said on 301 Redirect:
9. Business reviews
Goes without saying, positive reviews add up spice to your brand. Just like common people are attracted to the positive reviews about a particular brand, search engine giant Google takes positive reviews as a signal from users choice on a particular brand. If you’ve been cooking something fishy: Pay for positive reviews, then I would strictly suggest you to avoid that.
There are several other off-page SEO ranking factors, and the ones discussed above are just to get you started. Exploit these off-page SEO ranking factors, and you will eventually boost your online presence and brand awareness, and improve your ranking in the SERPs. Now that you’ve reached all the way here, why not add up your favourite Off-Page SEO factor down in the comments. I’ll see y’all around.
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